About us
Santomera Bay is a private office operating from Barcelona and Madrid. We specialize in developing and investing in projects with disruptive business models that innovate within traditional sectors. Our goal is to create value while upholding our vision and professional ethics, with a decade-long track record and entrepreneurial expertise.
We allocate our expertise and resources to projects with significant potential for disruption, where we can take an active role as an investor. At Santomera, we share an entrepreneurial mindset, an irresistible passion to create, and a firm belief in our business model. Our portfolio includes investments in private credit, debt portfolios, real estate, private equity, and venture capital, as well as in asset management, advisory, and hospitality companies.
Leadership
Mr. Alejandro Alcaraz is a self-made entrepreneur and investor, known for his innovative approach and strategic market insights. His expertise in private credit and real estate investments is highlighted by exceptional transactions and an impeccable track record, fostering partnerships with high-net-worth individuals, family offices, and institutional investors.
Alejandro’s entrepreneurial journey began with the creation of one of Spain’s first debt platforms in 2009, which was acquired in 2013. That same year, he founded Crandon, an independent asset manager specializing in alternative assets. In 2020, he launched the first venture studio in gastronomy, followed by the founding of Narval, a debt advisory firm, in 2022.
Under his leadership, Santomera Bay has gained recognition as a sophisticated and refined private office in Spain, distinguished by its research-driven approach and discreet operations.
Santomera Bay is led by Josep Esteva, Managing Director, who supervises and provides strategic and operational insights to all Santomera Bay portfolio companies, their CEOs, and a team of over 40 professionals, working closely with Alejandro Alcaraz.
He holds a bachelor’s degree in Economics from Pompeu Fabra University, is a former Accenture consultant, and holds an MBA from IESE.
Josep also chairs several advisory and executive committees within our portfolio of companies and investments. He previously acted as Managing Director of one of Santomera Bay’s portfolio companies.
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Founder
Mr. Alejandro Alcaraz is a self-made entrepreneur and investor, known for his innovative approach and strategic market insights. His expertise in private credit and real estate investments is highlighted by exceptional transactions and an impeccable track record, fostering partnerships with high-net-worth individuals, family offices, and institutional investors.
Alejandro’s entrepreneurial journey began with the creation of one of Spain’s first debt platforms in 2009, which was acquired in 2013. That same year, he founded Crandon, an independent asset manager specializing in alternative assets. In 2020, he launched the first venture studio in gastronomy, followed by the founding of Narval, a debt advisory firm, in 2022.
Under his leadership, Santomera Bay has gained recognition as a sophisticated and refined private office in Spain, distinguished by its research-driven approach and discreet operations.
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Leadership
Santomera Bay is led by Josep Esteva, Managing Director, who supervises and provides strategic and operational insights to all Santomera Bay portfolio companies, their CEOs, and a team of over 40 professionals, working closely with Alejandro Alcaraz.
He holds a bachelor’s degree in Economics from Pompeu Fabra University, is a former Accenture consultant, and holds an MBA from IESE.
Josep also chairs several advisory and executive committees within our portfolio of companies and investments. He previously acted as Managing Director of one of Santomera Bay’s portfolio companies.
- Executive Board
- Team
Where we invest
Crandon is an independent, privately-owned asset manager specializing in mid-market real estate and credit-oriented investments. Crandon focuses on delivering tailored investment solutions and superior returns for its clients through diligent asset management and strategic investment practices.
Narval specializes in debt advisory and restructuring services for asset-backed real estate projects within the alternative financing landscape in Spain. Narval is dedicated to providing expert guidance and innovative solutions to navigate complex financial situations and optimize asset performance.
Geographical Scope
EU
Asset allocation
50%
Santomera Bay invests in both Private Credit and Debt Portfolio management. For the former, we seek projects backed by high-liquidity real estate collateral in top-tier Spanish locations. For Debt Portfolios, our strategy focuses on acquiring and recovering Non-Performing Loans from global financial institutions. Our methodology emphasizes moderate-term projects with conservative risk criteria.
Geographical Scope
EU
Asset allocation
15%
Santomera Bay has a specific angle in residential and commercial projects. Our investment focuses on two strategies: purchasing, enhancing value, and divesting properties, and long-term acquisition and leasing to generate recurring yield. We focus on residential and commercial projects in high-demand locations like Barcelona, Madrid, the Balearic Islands, and Costa del Sol. Our investment strategy includes detailed research, strategic acquisition, effective management, and timely asset turnover, emphasizing the Value Add approach.
Santomera Bay excels in uncovering off-market opportunities overlooked by conservative buyers, transforming them into profitable ventures.
Geographical scope
EU
Asset allocation
25%
Having direct relationship with several world-acclaimed chefs, such as Michelin awarded and 50Best bestowed restaurateurs to craftsmen and content and media rock stars has provided us with the vision and the unique insight of the industry that allows us to be ahead of the curve in our investments. We have great respect and passion for gastronomy, and we strongly believe in the exceptional future of the industry.
Geographical scope
EU - USA
Asset allocation
5%
At Santomera Bay, we are dedicated to nurturing creativity and innovation in the art world, curating a collection that blends historical significance with contemporary relevance. We seek early-stage talent from around the globe, balancing established twentieth-century modern art surrealists like Joan Miró with the vivid Nouveau réalisme of Yves Klein. Our support extends to artists such as Laura Owens, Tala Madani, Bosco Sodi, Stefan Brüggemann, Yago Hortal, Bjarne Melgaard, Gerasimos Floratos, Anthony Goicolea, Jaume Plensa, Xavi Bou, and Mina Hamada, among other talents.
Geographical scope
EU - USA - ASIA
Asset allocation
5%
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Business Ventures
Crandon is an independent, privately-owned asset manager specializing in mid-market real estate and credit-oriented investments. Crandon focuses on delivering tailored investment solutions and superior returns for its clients through diligent asset management and strategic investment practices.
Narval specializes in debt advisory and restructuring services for asset-backed real estate projects within the alternative financing landscape in Spain. Narval is dedicated to providing expert guidance and innovative solutions to navigate complex financial situations and optimize asset performance.
Geographical Scope
EU
Asset allocation
50%
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Specialty Finance
Santomera Bay invests in both Private Credit and Debt Portfolio management. For the former, we seek projects backed by high-liquidity real estate collateral in top-tier Spanish locations. For Debt Portfolios, our strategy focuses on acquiring and recovering Non-Performing Loans from global financial institutions. Our methodology emphasizes moderate-term projects with conservative risk criteria.
Geographical Scope
EU
Asset allocation
15%
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Real Estate
Santomera Bay has a specific angle in residential and commercial projects. Our investment focuses on two strategies: purchasing, enhancing value, and divesting properties, and long-term acquisition and leasing to generate recurring yield. We focus on residential and commercial projects in high-demand locations like Barcelona, Madrid, the Balearic Islands, and Costa del Sol. Our investment strategy includes detailed research, strategic acquisition, effective management, and timely asset turnover, emphasizing the Value Add approach.
Santomera Bay excels in uncovering off-market opportunities overlooked by conservative buyers, transforming them into profitable ventures.
Geographical scope
EU
Asset allocation
25%
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Hospitality
Having direct relationship with several world-acclaimed chefs, such as Michelin awarded and 50Best bestowed restaurateurs to craftsmen and content and media rock stars has provided us with the vision and the unique insight of the industry that allows us to be ahead of the curve in our investments. We have great respect and passion for gastronomy, and we strongly believe in the exceptional future of the industry.
Geographical scope
EU - USA
Asset allocation
5%
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Art
At Santomera Bay, we are dedicated to nurturing creativity and innovation in the art world, curating a collection that blends historical significance with contemporary relevance. We seek early-stage talent from around the globe, balancing established twentieth-century modern art surrealists like Joan Miró with the vivid Nouveau réalisme of Yves Klein. Our support extends to artists such as Laura Owens, Tala Madani, Bosco Sodi, Stefan Brüggemann, Yago Hortal, Bjarne Melgaard, Gerasimos Floratos, Anthony Goicolea, Jaume Plensa, Xavi Bou, and Mina Hamada, among other talents.
Geographical scope
EU - USA - ASIA
Asset allocation
5%
How we do it
We dedicate our know-how and capital in projects where we can take an active role. We support disruptive business models seeking change and progress in traditional, stagnant markets, yet keeping a fair and healthy approach, preserving exemplary ethical and moral values. As active investors we intend to add value to our investment by bringing our extraordinary network of business associates, trusted advisors and unique partners.
"The way to get started is to quit talking and begin doing"
- The Walt Disney Company
Contact
Are you looking for funding or interested in partnering with us?
Contact us:
Paseo de Gracia 110, 08008 Barcelona, Spain
+34 93 837 89 93
Paseo de Recoletos 6, 28001 Madrid, Spain
+34 91 724 64 62
Social responsability
We are committed to sustainable development, prioritizing transparency, innovation, and interdisciplinary collaboration. Our dedication to Environmental, Social, and Governance (ESG) principles is deeply ingrained in our company’s core values. We continuously review and adapt our practices to align with evolving standards.
Following the Global Reporting Initiative (GRI) framework, we meticulously produce an ESG report, ensuring a structured approach to enhancing value creation and sustainability.
At Santomera Bay, we embrace an entrepreneurial mindset, a passion for creation, and a firm belief in our business model. These values propel us to excel across various sectors and asset classes.