Leadership

Dear Visitor,

At Santomera Bay, we believe value emerges from challenging the status quo. Operating from Barcelona and Madrid, we have built companies that disrupt traditional industries, transforming overlooked ideas into groundbreaking opportunities. Our focus lies in the debt and real estate sectors, where we see untapped potential for innovation.

Our philosophy is rooted in value investing—where strategic vision, creativity, and entrepreneurial spirit converge to drive meaningful change. Over the past decade, we have forged a record of success as both founders of companies and investors in high-impact assets. We don’t just invest; we engage deeply, leveraging our expertise and resources to unlock the full potential of every project and redefine entire markets.

These experiences have not only shaped my approach but also crystallized the vision behind Santomera Bay. We are known for our discretion, our research-driven strategies, and our ability to build enduring partnerships with high-net-worth individuals, family offices, and institutional investors.

Thank you for visiting our site. I encourage you to explore our work and see how we are not just anticipating the future, but actively creating it.

Alejandro Alcaraz
Principal, Santomera Bay

Mr. Alejandro Alcaraz is a self-made entrepreneur and investor, recognized for his innovative approach and strategic market insights. With a strong track record in private credit and real estate investments, he has executed exceptional transactions and built lasting partnerships with high-net-worth individuals, family offices, and institutional investors.

Alejandro’s entrepreneurial journey began in 2009 with the creation of one of Spain’s first debt platforms, which was acquired in 2013. He then founded Crandon, an independent asset manager specializing in alternative assets. In 2022, he founded Narval, a debt advisory firm, and most recently, Landmark, a real estate investment firm.

Under his leadership, Santomera Bay has earned recognition as a sophisticated private office in Spain, known for its research-driven approach and discreet operations.

Santomera Bay is led by Josep Esteva, Managing Director, who supervises and provides strategic and operational insights to all Santomera Bay portfolio companies, their CEOs, and a team of over 40 professionals, working closely with Alejandro Alcaraz.

He holds a bachelor’s degree in Economics from Pompeu Fabra University, is a former Accenture consultant, and holds an MBA from IESE.

Josep also chairs several advisory and executive committees within our portfolio of companies and investments. He previously acted as Managing Director of one of Santomera Bay’s portfolio companies.

  • Letter from the Principal

    Dear Visitor,

    At Santomera Bay, we believe value emerges from challenging the status quo. Operating from Barcelona and Madrid, we have built companies that disrupt traditional industries, transforming overlooked ideas into groundbreaking opportunities. Our focus lies in the debt and real estate sectors, where we see untapped potential for innovation.

    Our philosophy is rooted in value investing—where strategic vision, creativity, and entrepreneurial spirit converge to drive meaningful change. Over the past decade, we have forged a record of success as both founders of companies and investors in high-impact assets. We don’t just invest; we engage deeply, leveraging our expertise and resources to unlock the full potential of every project and redefine entire markets.

    These experiences have not only shaped my approach but also crystallized the vision behind Santomera Bay. We are known for our discretion, our research-driven strategies, and our ability to build enduring partnerships with high-net-worth individuals, family offices, and institutional investors.

    Thank you for visiting our site. I encourage you to explore our work and see how we are not just anticipating the future, but actively creating it.

    Alejandro Alcaraz
    Principal, Santomera Bay

  • Founder

    Mr. Alejandro Alcaraz is a self-made entrepreneur and investor, recognized for his innovative approach and strategic market insights. With a strong track record in private credit and real estate investments, he has executed exceptional transactions and built lasting partnerships with high-net-worth individuals, family offices, and institutional investors.

    Alejandro’s entrepreneurial journey began in 2009 with the creation of one of Spain’s first debt platforms, which was acquired in 2013. He then founded Crandon, an independent asset manager specializing in alternative assets. In 2022, he founded Narval, a debt advisory firm, and most recently, Landmark, a real estate investment firm.

    Under his leadership, Santomera Bay has earned recognition as a sophisticated private office in Spain, known for its research-driven approach and discreet operations.

  • Managing Director

    Santomera Bay is led by Josep Esteva, Managing Director, who supervises and provides strategic and operational insights to all Santomera Bay portfolio companies, their CEOs, and a team of over 40 professionals, working closely with Alejandro Alcaraz.

    He holds a bachelor’s degree in Economics from Pompeu Fabra University, is a former Accenture consultant, and holds an MBA from IESE.

    Josep also chairs several advisory and executive committees within our portfolio of companies and investments. He previously acted as Managing Director of one of Santomera Bay’s portfolio companies.